Who we are

Since 2010, I have been a cornerstone of the beauty community, blending high-fashion artistry with deep human connection. As a Vidal Sassoon-trained hair artist, I approach every head of hair with the precision of an architect and the vision of a painter. Whether executing a precision haircut or a bold, creative color, my work is a testament to over a decade of excellence and a relentless pursuit of the authentic self.

At Alex Rafael Hair Atelier, I believe beauty is a narrative and your hair is the most personal story you will ever tell. My mission is to redefine the salon experience by creating a private workshop where high-fashion artistry meets the soul of a writer. I bridge a fifteen-year legacy of technical mastery with a global, artistic perspective to create an enclave forged in resilience.

Whether crafting a Precision Haircut, Highlights, or embarking on a transformative "Hairapy" session, I treat every detail as a collaborative work of art. I envision a stronghold where technical excellence serves as a mirror for your inner growth.

My purpose is rooted in the "IME" mission: to Inspire, Motivate, and Empower. I am dedicated to ensuring that the "you" who walks out of the Atelier feels as empowered as the "you" on the inside.

Step into the Atelier. Let’s write your next chapter, one detail at a time.